Branding

The brand identity was brought about to modernise the company look. Appealing to  the right audience is key to this brand identity.

When developing the core brand purpose it became apparent very early on that the customers that were loyal and singing the praises of BeMore Studio were women, and especially new mothers. They all had individual goals but relished the friendly environment and exceptional classes that BeMore offered. 

The customers didn't see themselves as fitness fanatics but equally didn't want to be labelled in the 'women's fitness' category which has negative connotations. Bright colours, real testimonials and photography, bring this identity to life and move the mums fitness identity into the modern age.